GTA Online’s September belongs to business owners. Rockstar’s month-long Business Rivalries Event, announced on the Newswire on September 3, replaces last month’s Brand Wars and pays out through weekly challenges rather than heist multipliers: up to GTA$4,000,000 across the month, a free business property each week, and a free Penaud La Coureuse for anyone who completes a single weekly challenge by September 23.
How the month is structured. Each week features one business line. September 3 to 9 is Executives: sell GTA$1,000,000 of Special Cargo and Rockstar banks you an extra GTA$1,000,000 plus the Yeti x LS Customs Tracksuit, with the Arcadius Business Center Executive Office free from Dynasty 8 Executive and 4X GTA$ and RP on Special Vehicle Work. September 10 to 16 is Bikers: earn GTA$1,000,000 selling product for an extra GTA$1,000,000 and the Junk Tracksuit, with the Grapeseed Clubhouse free, 2X on Bike Service Missions, and discounted bikes in Simeon’s showroom. September 17 to 23 is Gunrunners: three Bunker Research Missions pay GTA$1,000,000 and the Camo Ammu-Nation Sweatsuit, with the Grapeseed Bunker free. September 24 to 30 closes on Nightclubs and all businesses: sell GTA$1,000,000 across any of them for the final GTA$1,000,000 and the Retro Fruit Tracksuit.
Complete any one weekly challenge between September 3 and 23, then log in between September 24 and 30, and the Penaud La Coureuse is free. That is a current-generation sports car for one Special Cargo session.
What this does not change. Weekly challenges pay 10X all month, but no multiplier lands on a ranked money method: heist first-completion bonuses are untouched, Cayo Perico’s odds and values are unchanged, and there is no new title update. The money guide’s ranking holds, and its weekly note carries this window. If you own any of the four featured businesses, the play is simple: run your normal week and time your sales to the featured line. If you own none, the free properties are the story; the Arcadius Business Center office starts at GTA$2,250,000 before upgrades like decor styles, personnel quarters, a gun locker, a safe and extra office garages push a fully kitted version past GTA$2,700,000, and it unlocks Special Cargo, which the beginner guide covers.
Sources: Rockstar Newswire, September 3; weekly bonus detail cross-checked against Dexerto.